Re-badging a Range Rover... with Tape?
It's a little known fact that car manufacturers use tape to apply badges to bonnets. Turns out - it's also being used for re-badging for aesthetics too. If you’re looking for a quick fix to, well, fix things together - tape could be for you.
About Rebadging
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an exi...
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