What is Rebadging? | Rebadging explained | Autodelic
Hello everyone, in this video i will explain what is Rebadging and what are the pros and cons of it. If you found this video helpful please like the video and consider subscribing to my channel and don't forget to drop any rebadged cars from the Indian market that I missed.
About Rebadging
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an exi...
More about Rebadging→Added
Know someone who'd love this clip?
Share it with friends and fellow fans.
