0 views
Share this clip
Throwback to rebadging this Charger from the factory 392 badges to custom yellow badges! #custom
youtube
About Rebadging
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an exi...
More about Rebadging→Added
Know someone who'd love this clip?
Share it with friends and fellow fans.
Share this clip



