Debadging + Rebadging the 3rd Gen Cummins 🔥 | Full How-To Coming Soon
Fresh new look for the 3rd Gen 👀 We pulled the factory badges, cleaned it up, and added a brand-new custom Cummins emblem. Full step-by-step “How-To” video drops soon — don’t miss it 👊 #3rdGenCummins #Debadged #Rebadged #CumminsBuild #TruckMods #BackwoodsTorque #Shorts
About Rebadging
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an exi...
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