Studebaker

About Studebaker

Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana. The company held a location at 1600 Broadway in Times Square, Midtown Manhattan, New York City. The company was founded in 1852 and incorporated in 1868 as the Studebaker Brothers Manufacturing Company. The firm was originally a coachbuilder, manufacturing wagons, buggies, carriages and harnesses. Studebaker entered the automotive business in 1902 with electric vehicles and gasoline vehicles in 1904, all sold under the name "Studebaker Automobile Company". Until 1911, its automotive division operated in partnership with the Garford Company of Elyria, Ohio, and after 1909 with the E-M-F Company and with the Flanders Automobile Company. The first gasoline automobiles to be fully manufactured by Studebaker were marketed in August 1912and over the next 50 years, the company established a reputation for quality, durability and reliability. After an unsuccessful 1954 merger with Packard (the Studebaker-Packard Corporation) and failure to solve chronic post-WWII cash flow problems, the 'Studebaker Corporation' name was restored in 1962.