Denza

About Denza

Shenzhen Denza New Energy Co., Ltd., trading as Denza (Chinese: 腾势; pinyin: Téngshì), is an automobile manufacturing company and luxury plug-in electric vehicle brand owned by BYD Auto. Denza was founded in May 2010 as a joint venture between BYD and Daimler AG (currently Mercedes-Benz Group). In late 2014, its first model, the Denza EV was put on sale in selected Chinese cities only. In late 2021, Denza underwent a restructuring as Mercedes-Benz reduced its share to 10%, while BYD held the rest. BYD started investing in new models, such as the D9 MPV, the N7 and N9 SUVs and the Z9 full-size car. In September 2024, Mercedes-Benz withdrew entirely by transferring its remaining 10% stake to BYD. Denza began to export its vehicles in 2024, starting with Southeast Asia. In 2025, the brand entered Europe and Middle East.