Full Time Digital Sedan Roewe 550 Episode 2 - WE Marketing Group
WE marketing group helped Roewe brand - the first Chinese high-end car brand owned by SAIC. SAIC acquired the intellectual property right from MG Rover group and started working on its own car brand since 2006. WE marketing group provoked a daring positioning for Roewe 550 - which is "Full Time Digital Sedan" and made a big blast to the China market and Roewe 550 has achieved 100,000 units sold a year.
About Roewe
Roewe (Chinese: 荣威; pinyin: Róngwēi) is an automotive brand owned by the Chinese automaker SAIC Motor since 2006. Roewe vehicles were initially based on technology acquired from defunct British carmaker MG Rover. SAIC was unable to purchase the rights to the Rover brand name (which was retained by BMW, subsequently sold to Ford and ultimately returned to Jaguar Land Rover) and created the Roewe marque as a replacement.
More about Roewe→Added
Know someone who'd love this clip?
Share it with friends and fellow fans.
