Bruno Sacco - the legendary designer of Mercedes-Benz

Bruno Sacco is the automotive designer, the chief designer of Daimler-Benz (now Daimler AG) from 1975 to 1999. One of the greatest designers in the history of the automotive industry. Sacco began to work at Mercedes-Benz in 1958 and his first successes were connected with work on such models as the Mercedes-Benz 600 sedan, the 230 SL convertible and a number of the famous experimental test sports cars Mercedes-Benz C111. In 1970, Sacco was appointed head of the design department, and in 1975 he became director of the center of style instead of Friedrich Geiger. Since then, all Mercedes-Benz models, starting with the Mercedes W123, have been created under the direction of Bruno Sacco. Just think about what models he gave us - three generations of S-class (w126, w140 and w220), the first compact Mercedes (model 190, w201), SL roadster w129, two generations of E-class (w124 and w210), C-class w202, CLK W208, the first SLK and the first A-class, the first M-class. Bruno Sacco's contribution to the development of Mercedes-Benz can not be overestimated. One of the most successful works of Bruno Sacco is the Mercedes S-class W126 sedan and the C126 coupe, which became the standard of prestige and style. #brunosacco #designer #mercedes #oldbenz

Added 2 Aug 2026