On This Day: BMW Begins – The First Car Rolls Out (May 3, 1928)
On This Day May 3rd, 1928, BMW officially entered the automobile industry with the acquisition of the Eisenach car factory and its Dixi 3/15 model. What began as a rebadged version of the British Austin Seven became the foundation for one of the world’s most iconic automakers. This video explores how BMW shifted from aircraft engines to cars, and how the humble Dixi marked the beginning of a global legacy in automotive design and engineering. Featuring rare images and reconstructed visuals from BMW’s earliest days. It all began – on this day. Subscribe for more history, every day.
About BMW
Bayerische Motoren Werke Aktiengesellschaft (BMW AG), trading as BMW Group (commonly abbreviated to BMW (German pronunciation: [ˌbeːʔɛmˈveː] ), sometimes anglicised as Bavarian Motor Works), is a German multinational conglomerate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Germany. The moniker, "BMW ", first came into use when the German firm Rapp Motorenwerke changed its name to Bayerische Motoren Werke GmbH (BMW GmbH) in 1917. Thereafter, in 1922, the name and asse...
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