Toyota Hilux - Bugger (1999, New Zealand)
Just your ordinary, average week in the farms of New Zealand. An ad that stirred up a fuss at first, this word having not been uttered in a NZ commercial break before, but soon changed the meaning of "bugger" for the whole country forever. Australia would air this ad with no setbacks whatsoever. Directed by Tony Williams at Zero Filmes.
About Toyota New Zealand
Toyota New Zealand Limited is the importer and distributor of new Toyota and Lexus vehicles to New Zealand. It also imports used vehicles from Japan and refurbishes them at its former assembly plant in Thames.
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