How Chevy is Seriously Blowing it....With the Bolt.

We predict Chevrolet is going to blow a once in a generation opportunity to own the electric car market. For the next two years, Tesla and Chevy sit alone selling moderately priced, long range electric cars. No other manufacturer has announced a car like this for sale until at least 2019. Tesla model 3 is sold out. But the Chevy Bolt is not...So what is Chevy doing about it? The opposite of what you might think: They are not advertising the Bolt at all. That’s right, there have been ZERO Chevy Bolt TV or Print ads. No matter how great your product, if you do not market it, no one will come. You need some buzz in the general population. Apple knows this, so does Tesla and Amazon. But not Chevy. Claiming that “Bolt customers don’t watch TV”, (Darin Gesse, Chevy Marketing Exec in http://www.greencarreports.com/news/1111082_yes-ads-for-the-chevy-bolt-ev-electric-car-do-actually-exist-heres-one) Chevy thinks it can sell these cars off word of mouth. So far, sales are modest to light. So far, Chevy is blowing their market ownership. Why are they not advertising the Bolt? We do not exactly know. Is the car unavailable is volume? maybe. Do folks want it? We think so...ownership satisfaction is high (https://www.edmunds.com/chevrolet/bolt-ev/2017/consumer-reviews/a) Do dealers know how to sell it? Maybe not. https://cleantechnica.com/2017/01/11/chevy-bolt-sales-investigation-california/ and the discussion here https://electrek.co/2017/07/18/gm-chevy-bolt-ev-inventory-factory-shutdown/. But all that is fixable....while time is ticking away on this opportunity. Now, if you want a glimpse of HOW to make an ad for the Chevy Bolt, check out this AMAZING one....for the South Korean Chevy market only!!! https://www.youtube.com/watch?v=j-9syIOCOBE The fabulous American Jazz track is just ironic. more https://cleantechnica.com/2017/05/04/gms-chevy-bolt-ad-excites-cleantechnica-mistake-offers-interesting-case-study/ Chevy Bolt: even when they have a car ready to win, they can find a way to lose....! Email me any questions TakingChargeEV@gmail.co TAKING CHARGE is dedicated to helping you understand electric cars and making it easy to want to purchase an electric car. Our mission is to share what we know and bring you as much real information as possible about the EV revolution. Your next car should be electric. EV cars are about to become mainstream. The technology is much more advanced than people might realize. We are electric car owners deeply living in Southern California, the home of Tesla, advanced automotive design and America’s car culture epicenter. So we’re here to give you the authentic experience, the proper perspective, and curated information about electric car ownership. Watch TAKING CHARGE for regular news, views and information about the growing electrification of your driving experience. Welcome to notes from your electric car future. Here’s how you will be TAKING CHARGE... Main Title music and other tracks by AH2. https://www.ah2music.com Also music by David Rojas: http://www.lvndrmusic.com/ and Music for Monetize on Soundcloud: https://soundcloud.com/musicformonetize BUYING A NEW TESLA MODEL S OR MODEL X? Use my owner referral link and get an INSTANT $1000 PRICE REDUCTION + Free Lifetime Supercharging. http://ts.la/david5014 What do I get? some SWAG from Tesla, basically. Details here https://www.tesla.com/support/referra... Email :TakingChargeEV@gmail.com Twitter: @TakingChargeEV Instagram TakingChargeEV Facebook: /Taking Charge