The most beautiful BMW 7 Series ever built - E38

In 1994, BMW walked into the Geneva Motor Show and quietly changed what a luxury car was allowed to be. No excess. No compromise. Just proportion, power, and the kind of restraint that only comes from absolute confidence. This is the full story of the BMW 7 Series E38 — the car many consider the most beautiful 7 Series ever built, and one of the finest luxury saloons the twentieth century produced. We cover everything: what BMW was fighting for in 1994, the design philosophy that made the E38 timeless while its competitors dated, what it was actually like to drive one in the mid and late nineties, every engine in the lineup from the silken 728i straight-six to the 326-horsepower V12 of the 750iL and the hand-built Alpina B12 6.0, how the world — and Hollywood — received it, and why, more than two decades after the last one left the factory, the E38 has only grown more desirable. The 740i. The 750iL. The Alpina B12. The car that made Mercedes look overweight and Lexus look invisible. The King of Munich. ⏱ CHAPTERS 00:00 — Cold open 00:27 — BMW arrives 01:38 — BMW in 1994: the company and its moment 04:11 — The design: timeless by intention 06:26 — Driving the E38: the mid and late 1990s experience 08:55 — The engine lineup: every version of the E38 11:37 — How the world received the E38 14:08 — The E38 today: the sexiest 7 Series ever built 16:14 — The poetic ending #BMWE38 #BMW7Series #KingOfMunich #750iL #740i #AlpinaB12 #ClassicBMW #LuxuryCars #CarDocumentary #AutomotiveHistory #BMW7SeriesE38 #GermanCars #V12BMW #1990sCars #BMWClassic #E38Documentary