Rebadging, Re-branding, and Re-banding cigars and cars
Here I talk about "badge engineering" and how it applies to cars, and possibly to cigars. YouTube Ad Supported music by Creedence Clearwater Revival.
About Rebadging
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an exi...
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