Merkur

About Merkur

Merkur (German pronunciation: [mɛʁˈkuːɐ̯], Mercury) was a North American brand of automobiles marketed by the Lincoln-Mercury division of Ford Motor Company for model years 1985–1989. Drawing its name from the German word for Mercury, Merkur, the brand targeted buyers of European executive cars, marketing two captive import models manufactured by Ford of Europe's German division. Following the 1989 model year, Lincoln-Mercury withdrew Merkur, making it one of the most short-lived automotive brands in modern American automotive history, lasting one model year longer than the Edsel.