Cord was a brand of American luxury automobile manufactured by the Auburn Automobile Company of Connersville, Indiana, from 1929 to 1932 and again in 1936 and 1937. Auburn was wholly owned by the Cord Corporation, founded and run by E. L. Cord as a holding company for his many transportation interests (which included the Lycoming engines, Stinson aircraft, and Checker Motors).
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The Cord brand is a fascinating footnote in American automotive history, with a legacy that extends far beyond its relatively brief production run from 1929 to 1937. While it may not be as well-known as some of its contemporaries, the Cord has left an indelible mark on the world of luxury automobiles and, incidentally, music history.
One of the most striking aspects of the Cord is its sleek, aerodynamic design, which was a departure from the more staid and conservative styling that dominated the industry at the time. As seen in the archival footage [1] from RedlineArchive, the Cord's curvaceous lines and swooping fenders gave it an unmistakable air of sophistication and elegance. This attention to detail and commitment to innovation were hallmarks of E.L. Cord's approach to design, which emphasized not only style but also performance.
For those familiar with the history of American automotive manufacturing, it may come as no surprise that the Auburn Automobile Company, which produced the Cord, was a subsidiary of the Cord Corporation. Founded by E.L. Cord in 1924, the corporation served as a holding company for his various transportation interests, including Lycoming engines, Stinson aircraft, and Checker Motors. This diversification strategy allowed Cord to leverage his expertise across multiple sectors, ultimately leading to the creation of one of the most iconic luxury cars of its time.
As we delve into the history of the Cord brand, it's worth noting that its significance extends beyond the automotive world. E.L. Cord was a shrewd businessman and entrepreneur who left an indelible mark on American industry. His influence can be seen in various aspects of his business empire, from the innovative designs of the Auburn Automobile Company to the pioneering work of Lycoming engines.
In terms of its impact on music history, there is one notable connection worth mentioning: E.L. Cord's association with the legendary jazz musician, Duke Ellington. According to some accounts, Ellington was a frequent visitor to the Cord Corporation's headquarters in Indianapolis and even owned a personal vehicle – a 1936 Cord 810 – which he reportedly used for touring performances [2]. While this connection is intriguing, it remains largely anecdotal and requires further verification.
The Cord brand itself has become synonymous with luxury and innovation. Its sleek designs and advanced engineering set the standard for high-end automobiles in the early 20th century. As seen in archival footage of the 1936 Cord 810 [3], the car's impressive features, including its hydraulic brakes and Art Deco-inspired interior, showcased the brand's commitment to pushing the boundaries of automotive design.
One of the most fascinating aspects of the Cord's history is its relatively brief production run. Despite its promising start in 1929, the brand was eventually discontinued due to a combination of factors, including increased competition from other luxury manufacturers and the economic downturn of the Great Depression. However, this hiatus did not deter E.L. Cord, who continued to innovate and experiment with new designs.
In recent years, there has been a renewed interest in classic American automobiles, including the Cord brand. As collectors and enthusiasts continue to seek out rare and unique vehicles, the Cord's reputation as a luxury icon has only grown. Whether it's the sleek lines of the 1936 Cord 810 or the innovative engineering of the earlier models, the Cord remains an enduring symbol of American automotive ingenuity.
The significance of the Cord brand extends beyond its aesthetic appeal; it represents a pivotal moment in American automotive history, where innovation and design converged to create something truly remarkable. As we continue to explore the rich tapestry of automotive history, the Cord stands as a testament to the power of imagination and creativity in shaping the world around us.
In conclusion, while the Cord brand may not be as well-known as some of its contemporaries, its impact on American automotive history is undeniable. From its sleek designs to its innovative engineering, the Cord remains an iconic symbol of luxury and innovation that continues to captivate enthusiasts today.
Curated from public records and music databases.
