Colt Car Company — Rare Footage & Clips
The Colt Car Company, a name synonymous with Mitsubishi's presence in the UK market for nearly five decades. Established in 1974 as part of Mitsubishi Motors' global expansion programme, Colt was tasked with importing and distributing cars and light commercial vehicles across the British Isles. For over a decade, Mitsubishis sold under the "Colt" marque held their own against the likes of Toyota, Ford, and Vauxhall, but in 1984, the company's name was changed to Mitsubishi, aligning with the global brand identity.
A quick glance at our archive reveals some fascinating footage of Colt-branded Mitsubishis in action. In one clip, a Colt Lancer Evolution IV is seen tearing up the track at Brands Hatch during the 1998 British Touring Car Championship (BTCC). The car's impressive handling and agility are on full display as it navigates the twists and turns of the iconic circuit. This particular model would go on to become a fan favorite in its own right, with its all-wheel-drive system and turbocharged engine making it a formidable competitor on the track.
But Colt's significance extends far beyond the world of motorsport. In the realm of music history, there is another notable connection to be made. The Colt Car Company was also briefly referenced in an interview by a prominent musician from the 1980s. While not directly related to the automotive industry, this association highlights the company's impact on British culture as a whole.
One of the most interesting aspects of Colt's history is its unique business structure. Until 2008, it operated as a joint venture between Colt Automotive Ltd and Mitsubishi Motors Corporation, with a 51/49 split in favor of the latter. This partnership allowed for a more localized approach to sales and distribution, while still maintaining ties to the global brand. The company's subsidiary companies – Spitalgate Dealer Services, Shogun Finance, and Shogun Retail – played crucial roles in supporting the business, with each one focusing on specific areas such as wholesale stocking, retail finance, and dealership operations.
However, all good things must come to an end. On 1 October 2021, Mitsubishi Motors UK halted new car sales, marking the conclusion of Colt's involvement in the market. As part of this transition, the aftersales business was sold to International Motors, a company with its own rich history in the UK automotive landscape. Founded in 1981 as the launchpad for Hyundai in Britain, International Motors has since gone on to become the importer of Subaru and Isuzu vehicles.
This development raises questions about the future of Mitsubishi's presence in the UK market. Will the brand continue to thrive under new ownership, or will it struggle to regain its footing? The answer remains unclear at this point, but one thing is certain: Colt Car Company has left an indelible mark on British motoring history.
Another fascinating aspect of Colt's story is its impact on the British consumer. For many years, Mitsubishis sold under the Colt marque were a staple of the UK market, offering a unique blend of style, performance, and reliability. The company's commitment to providing high-quality vehicles at affordable prices helped establish Mitsubishi as a major player in the British automotive landscape.
In addition to its business operations, Colt also played a significant role in shaping the UK's motorsport scene. As we mentioned earlier, the company's involvement in various racing series – including the BTCC – helped bring attention and excitement to the sport. The Colt Lancer Evolution IV, with its impressive performance capabilities, was a fan favorite among enthusiasts and competitors alike.
As we reflect on Colt Car Company's legacy, it becomes clear that its significance extends far beyond the world of motorsport. From its early days as an importer and distributor to its later years as a major player in the UK market, Colt played a vital role in shaping British motoring culture. Its impact can still be felt today, with many enthusiasts continuing to cherish the memories of their time behind the wheel of a Colt-branded Mitsubishi.
The sale of the aftersales business to International Motors marks a new chapter in the story of Mitsubishi's presence in the UK market. As the company looks to the future, it will be interesting to see how it adapts to changing consumer demands and market trends. Will it continue to focus on performance-driven models like the Lancer Evolution IV, or will it shift its attention towards more environmentally friendly options?
One thing is certain: Colt Car Company's legacy will endure long after its involvement in the UK market comes to an end. As a testament to its impact on British motoring history, our archive continues to showcase some of the most iconic and thrilling footage from the company's heyday. Whether you're a seasoned enthusiast or simply a fan of motorsport, there's no denying the significance of Colt Car Company in shaping the UK's automotive landscape.
Curated from public records and music databases.
