BMW in the United States

About BMW in the United States

BMW of North America, LLC is the American subsidiary of German car manufacturer BMW. Its headquarters are located at Woodcliff Lake, Bergen County, New Jersey. BMW cars have been officially sold in the United States since 1956. Max Hoffman was the exclusive importer from 1962 until 1975, when BMW of North America was established. In 2016, BMW was the twelfth highest selling brand in the United States. The BMW Spartanburg manufacturing plant in Greer, South Carolina, opened in 1994, had the highest production volume of the BMW plants worldwide, with 396,117 units in 2025. The models produced at the Spartanburg plant are the X3, X5, X6, X7, and XM SUV models. In addition to the South Carolina manufacturing facility, BMW's North American companies include sales, marketing, design, and financial services operations in the United States, Mexico, Canada, and Latin America.