BMW i

About BMW i

BMW i is a sub-brand of BMW founded in 2011 to design and manufacture plug-in electric vehicles. The company initially released two vehicles: the i3 all-electric car and the i8 plug-in hybrid. From 2020, BMW began electrifying models in the mainstream BMW range with the iX3, while the iX was the only purpose-built electric vehicle. Concept versions of both the i3 and i8 were shown at the 2009 Frankfurt Motor Show. It was also featured during a BMW World event, where the company's top automobiles were showcased. The company announced their commitment to build it by 2013. Series production of the BMW i3 for retail customers began in September of that year, and the European market launch took place in November 2013, with the first retail deliveries in Germany. The BMW i8 was launched in Germany in June 2014. The United States, Norway, Germany, and the UK are the main markets for both models. During the launch, Tesla has been on sale for just over a year in the US market. In February 2016, BMW announced the introduction of the "iPerformance" model designation, which is being given to all BMW plug-in hybrid vehicles from July 2016.