Jaguar Land Rover's Most Technologically Advanced Design Studio in the World Opens its Doors
New Jaguar Design Studio in Gaydon utilises the latest technology in Virtual Reality, Augmented Reality and Computer-Aided Surfacing. Jaguar has unveiled its new dedicated design studio in Gaydon, bringing the entire design team into one purpose-built creative space for the first time in the marque’s 84-year history. For the first time the brand has opened its doors to give unique insight behind its design leadership – from initial sketching and clay sculpting to final engineering. Led by Jaguar Design Director, Julian Thomson, the new studio is the most advanced automotive design centre in the world. The Exterior and Interior teams collaborate throughout a well-defined process that can move from inspirational first sketch to finished car in around four years.
About Car
A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, seat 1-8 people, have four wheels, and mainly transport people rather than cargo. There are over 1.6 billion cars in use worldwide as of 2025. The French inventor Nicolas-Joseph Cugnot built the first steam-powered road vehicle in 1769, while the Swiss inventor François Isaac de Rivaz designed and constructed the first internal combustion-powered automobile in 1808. The mode...
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