Standard Motor Company

The Standard Motor Company Limited was a motor vehicle manufacturer, founded in Coventry, England, in 1903 by Reginald Walter Maudslay. It purchased Triumph in 1945 and in 1959 officially changed its name to Standard-Triumph International and began to put the Triumph brandname on all its products. For many years it manufactured Ferguson tractors powered by its Vanguard engine. All Standard's tractor assets were sold to Massey-Ferguson as of 31 August 1959. As of 28 September 1959 Standard Motor Company was renamed Standard-Triumph International Limited. A new subsidiary took the name The Standard Motor Company Limited and took over the manufacture of the group's products. The Standard name was last used in Britain in 1963, and in India in 1987. Maudslay, great grandson of the eminent engineer Henry Maudslay, had trained under Sir John Wolfe-Barry as a civil engineer. In 1902 he joined his cousin Cyril Charles Maudslay at his Maudslay Motor Company to make marine internal combustion engines. The marine engines did not sell very well, and still in 1902 they made their first engine intended for a car. It was fitted to a chain-drive chassis. The three-cylinder engine, designed by Alexander Craig was an advanced unit with a single overhead camshaft and pressure lubrication. Realising the enormous potential of the horseless carriage and using a gift of £3,000 from Sir John Wolfe-Barry, R. W. Maudslay left his cousin and became a motor manufacturer on his own account. His Standard Motor Company was incorporated on 2 March 1903 and he established his business in a small factory in a two-storey building in Much Park Street, Coventry. Having undertaken the examination of several proprietary engines to familiarise himself with internal combustion engine design he employed seven people to assemble the first car, powered by a single-cylinder engine with three-speed gearbox and shaft drive to the rear wheels. By the end of 1903 three cars had been built and the labour force had been increased to twenty five. The increased labour force produced a car every three weeks during 1904. The single-cylinder model was soon replaced by a two-cylinder model quickly followed by three- and four-cylinder versions and in 1905 the first six. Even the first cars boasted shaft drive as opposed to chains, and the engines were not merely 'square' but had 6' diameter pistons with a 3' stroke. As well as supplying complete chassis, the company found a good market selling engines for fitting to other cars, especially where the owner wanted more power. Although Alex Craig, a Scottish engineer, was engaged to do much of the detail work, Maudslay himself was sufficiently confident to undertake much of the preliminary layout. One of the several derivations of the name 'Standard' is said to have emanated from a discussion between Maudslay and Craig during which the latter proposed several changes to a design on the grounds of cost, which Maudslay rejected, saying that he was determined to maintain the best possible 'Standard'. In 1905 Maudslay himself drove the first Standard car to compete in a race. This was the RAC Tourist Trophy in which he finished 11th out of 42 starters, having had a non-stop run. In 1905 the first export order was also received, from a Canadian who arrived at the factory in person. The order was reported in the local newspaper with some emphasis, 'Coventry firm makes bold bid for foreign markets'. The company displayed at the 1905 London Motor Show in Crystal Palace, at which a London dealer, Charles Friswell 1872-1926 agreed to buy the entire factory output. He joined Standard and later was managing director for many years. Video Empire produces videos read aloud. Use the information in this video at your own risk. We cannot always guarantee accuracy. This video uses material from https://en.wikipedia.org/wiki/Standard_Motor_Company, licensed with CC Attribution-ShareAlike 3.0. This video is licensed with CC Attribution-Share-Alike 3.0 https://creativecommons.org/licenses/by-sa/3.0/us/ In order to adapt this content it is required to comply with the license terms. Image licensing information is available via: https://en.wikipedia.org/wiki/Standard_Motor_Company

Added 17 Apr 2026