2006 Ford iosis Concept

+ Unique proportions and design themes define Ford of Europe's new design language + iosis uses 'kinetic design' to capture visually the energy of the moving vehicle + Double pivoting and pillarless door opening system for optimum interior access + Sculptured steering wheel and gear lever encapsulate the functionality and inspired use of materials inside iosis + Dramatic, precision, high technology lighting London , August 30, 2005 - Ford has unveiled the striking iosis concept car - a vehicle that defines an exciting new design direction for Ford of Europe. Building on the style of the Ford SAV Concept shown at the Geneva Motor Show earlier this year, iosis demonstrates Ford's new 'kinetic design' philosophy. The car will debut at the 2005 Frankfurt Motor Show. "iosis is more than just a show car, it is sending a message about how Ford of Europe's future design will be defined," says Martin Smith, Ford of Europe's Executive Design Director. "It sends a bold message because our future products will be bold." Energy in motion With 'kinetic design', the Ford of Europe design team has embraced the marque's core values in an expressive, new design language. iosis expresses this language in its ultimate form. Kinetic design visualises Ford's acclaimed driving quality - it expresses energy in motion. The foundation for this new design language is modern vehicle architectures derived from Ford's 'shared technologies' strategy. Designers now have the freedom to develop very different models and designs from these shared component sets. 'iosis' demonstrates how the same component set used for the SAV Concept shown at Geneva can be applied to an entirely different type of vehicle.