Nissan unveils Venucia R50 Hatchback +++REPLAY++

(10 Sep 2012) CHINA CAR SOURCE: AP TELEVISION RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLY LENGTH: 2.19 AP Television Beijing, China, 10th September 2012 1. R50 car is rolled out past smoke 2. "Quichen R50" number plate 3. Close up R50 symbol 4. Rear view of car 5. Front view of car 6. Pan from cameramen to Nissan and Dongfeng executives standing by car 7. Pan from car to executives walking by and admiring ++audio as incoming++ 8. SOUNDBITE (English) Kimiyasu Nakamura, Dongfeng Automobile President: "Simply applying those types of Chinese makes, makes parts cheaper. Our point is to utilise those Chinese base suppliers and generally apply purely China-made material, stamping steel, injection plastic materials etc." 9. View of front car seats through door 10. Various of car controls 11. Executive on stage by car 12. Rear of car 13. Audience watching and taking photos 14. SOUNDBITE (Mandarin) Zhu Fu Shou, General Manager, Donfeng Automobiles: "In the past two years, the development of the Qicheng brand has provided Dongfeng Automobiles with a more fierce, everlasting and enduring driving force, while also providing a favourable condition for independent design." 15. Wheel 16. Journalists filming car LEADIN Nissan Corp. has unveiled the second model from its new low-priced Chinese brand Venucia. The launch follows a dip in sales during anti-Japanese protests last month. STORYLINE: The compact R50 hatchback will sell for as little as 67,800 yuan ($10,760). It's part of a wave of new models by Japanese, U.S. and European automakers that are aimed at China's growing low-priced market outside major cities. Venucia was created by Nissan and its Chinese joint venture partner, Dongfeng Motor Co. Its first model, the D50 sedan, debuted in April. China overtook the United States as the world's biggest auto market by vehicles sold in 2009, but sales growth has slowed and some major cities are imposing restrictions on ownership to curb traffic and smog. That has prompted global automakers to look for new ways to tap the faster-growing low end of the Chinese market in smaller cities and the countryside. General Motors Co. also has created a low-priced Chinese brand, Baojun, with a local partner. Germany's Daimler Benz is developing an electric car brand with Chinese automaker BYD. China is a key part of Nissan's global strategy announced last year to focus on selling to faster-growing developing countries and reducing reliance on the sluggish U.S. market. The R50 is aimed at first-time Chinese buyers outside more prosperous eastern cities, according to Kimiyasu Nakamura, president of Dongfeng. He says the car goes on sale in late September the company expects to sell 10,000 units per month. He adds that Nissan held down the cost by designing the R50 in China and using mostly Chinese-manufactured components: "Simply applying those types of Chinese makes, makes parts cheaper. Our point is to utilise those Chinese base suppliers and generally apply purely China-made material, stamping steel, injection plastic materials etc." Nissan suffered a temporary dip in sales when protests erupted in China last month over a dispute between Beijing and Tokyo about ownership of an uninhabited group of islands in the East China Sea. ================== Clients are reminded: (i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: https://twitter.com/AP_Archive Facebook: https://www.facebook.com/APArchives ​​ Instagram: https://www.instagram.com/APNews/ You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/57d736c2b6476a40be0a358fda163c53