CES 2020.- The "bionic" impact zero Daimler Benz concept car of the future

Mercedes-Benz unveiled at CES 2020 the VISION AVTR (Advanced Vehicle Transformation), a connected concept vehicle, which connects humans, machine and nature in an unprecedented way. The name of the groundbreaking concept vehicle stands not only for the close collaboration in developing the showcar together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION. This concept vehicle embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future. Ola Källenius, Chairman of the Board of Management Daimler AG and Mercedes-Benz AG, presented the visionary concept vehicle in his keynote speech to around 2,000 spectators at the Park Theater of Metro-Goldwyn-Mayer (MGM) together with the Academy Award winning director and creator of AVATAR, James Cameron. The Vision AVTR is the result of an unprecedented global partnership between Mercedes-Benz and the AVATAR films. Among other things the AVTR is 100% respectful with the environment thanks to organic battery tech and vegan DINAMICA fiber. The vehicle is conceived as as a living creature: The 33 "bionic flaps" on the back of the vehicle are reminiscent of scales of reptiles. They can communicate with the driver and through the driver with their outside world by means of naturally flowing movements in subtle gestures. Due to the possibility to drive the front and rear axles in the same or opposite direction, the VISION AVTR can move sideways by approximately 30 degrees, in contrast to conventional vehicles. The so-called "crab movement" gives the concept vehicle an animal-like appearance also for its motions. “Mercedes-Benz has always been a technology and a luxury brand. And it is time to bring luxury and sustainability even closer together. Because for us, the two are no contradiction,” Ola Källenius (Chairman of the Board of Management Daimler AG and Mercedes-Benz AG) underlined. More information of this visionary concept car at https/www.eastwind.es/marketing This video has been provided by Daimler Benz to the press for publishing with informative purposes.

Added 22 May 2026