Red Bull’s Scuderia AlphaTauri AT01 Revealed w/ David Coulthard | Formula 1

British Formula 1 legend David Coulthard hosts the unveiling of the Scuderia AlphaTauri’s Honda F1 car with new livery in front of over 500 guests, including Formula One Group CEO Chase Carey, Patrick Dempsey, and media representatives at its launch in Hangar-7. ► Check out the full event on Red Bull TV: https://win.gs/at01 ► Watch more F1 content On Demand with our TV apps for all your devices: http://win.gs/RedBullTVApps ► Discover more with our Formula One team here: https://www.youtube.com/playlist?list=PLnyQ78msuPwbMinhj1vJ3adJoEQ4FDTz3 The latest name in Formula 1 renewed the sport's tradition of hosting a live launch presentation on Friday evening as Scuderia AlphaTauri, the racing team named after Red Bull's premium fashion brand, unveiled its new car and innovative teamwear. More than 500 guests and media representatives from around the world were given a first glimpse of the AT01 racing car with its new livery at the Salzburg event, while some 600km away in Milan a replica of the car was simultaneously unveiled on the facade of the prestigious Rinascente fashion store. Franz Tost, Team Principal of Scuderia AlphaTauri, said: "This launch has been one of the most exciting and entertaining I have ever experienced in Formula 1. There has been a special atmosphere in Hangar-7 in Salzburg and all the elements have come together to launch our team, Scuderia AlphaTauri, and to witness the AlphaTauri fashion collection. It has been a unique event where fashion has met Formula 1, with AlphaTauri's clothing and our new racing car being revealed globally. Our team says a big thank you to all the guests who have joined us to celebrate our new beginning with AlphaTauri. We are very much looking forward to the new season starting in Australia and I'm convinced we’re going to have a successful future together." Chase Carey, Formula One Group CEO also commented: "The new Scuderia AlphaTauri car looks fantastic. It's been really exciting to see it here at the event in Salzburg tonight. It's a truly elegant new look for the team." #F1 #AlphaTauri #RedBull ______ Experience the world of Red Bull Motorsports like you have never seen it before. With the best motorsport videos on the web and original series, prepare for your "stoke factor" to be at an all time high. Subscribe to Red Bull Motorsports on Youtube: https://win.gs/SubToRedBullMotorsports Get the FREE Red Bull TV apps for all your devices: http://onelink.to/yfbct7 Watch Red Bull TV: http://win.gs/WatchRBTV Check out http://redbull.com Red Bull Motorsports on Facebook: https://win.gs/RedBullMotorsportsFacebook Red Bull Motorsports on Instagram: https://win.gs/RedBullMotorsportsInstagram