How S&S Cycle Has Been Beating Harley-Davidson's Own Engine for nearly 70 Years

For almost 70 years, one small family company hidden in rural Wisconsin has quietly challenged the biggest name in American motorcycles. Not by copying Harley-Davidson. By trying to build something even better. I drove to the tiny town of Viola, Wisconsin (population: 684) expecting a factory tour. Instead, I uncovered a story about innovation, family, racing, and one remarkable woman whose influence helped shape one of the most respected performance companies in motorcycle history. From massive CNC machines and precision engine building to land-speed records at Bonneville and bikes headed to Sturgis, this is the story behind the name every Harley rider knows...but very few truly understand. 🔩 In this episode: • The surprising origin of S&S Cycle • Inside one of America's most respected motorcycle performance manufacturers • How S&S became a trusted name among Harley riders around the world • The racing legacy that pushed motorcycle performance to new heights • The people and family who have kept the company thriving for nearly seven decades If you love motorcycles, engineering, American manufacturing, or stories about people who quietly changed an industry, you're going to enjoy this one. 🏍️ Welcome to Know How TV. Every build has a story. ⏱️ CHAPTERS 00:00 – Population: 684 02:56 – It All Started in a basement 03:16 – Innovation 04:26 – The Factory 13:44 – The Test 14:29 – Performance 17:09 – Legacy ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔗 FOLLOW KNOW HOW TV: 📺 YouTube: https://www.youtube.com/@KnowHowTVOfficial 💻 Website: www.knowhowtv.com 📘 Facebook: knowhowtvofficial Know How TV 📸 Instagram: @knowhowtvofficial ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ I'm Nicole — and every build has a story. This is Know How TV. From Daytona Bike Week to custom shops across the country, I sit down with the builders, artists, and owners who give their lives to the craft — and uncover what these machines are really made of. It's not a story about the build. It's the story behind the build. #SSCycle #HarleyDavidson #BikerStories #MadeInAmerica #MotorcycleLife #CustomBuilds #KnowHowTV #VTwin #AmericanMade #MotorcycleDocumentary #WomenInMoto #MaSmith #BikerCulture #MotorcycleMechanic #NicoleElise

Added 2 Aug 2026