MWM Luka EV in Sunny Yellow
YELLOW SPARK OF OPTIMISM Although we haven’t considered yellow colour as one of the main body paints, we were eager to see what Luka EV looks like in this bright “Sunny Yellow“. And we are super excited about the results. Luka looks really playful, even inviting you to sit behind the wheel and step on the pedal. We bet that every passer-by will have a brighter day once you drive past them.
About WiLL
The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation, Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd.. Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program. This sele...
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