Amazing But Forgotten Concept Cars: 1965 Mercer Cobra Roadster

About Concept car

A concept car (also known as a concept vehicle or show vehicle) is a car made to showcase new styling or new technology. Concept cars are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or may not be produced. General Motors designer Harley Earl is generally credited with inventing the concept car, and did much to popularize it through its traveling Motorama shows of the 1950s. Concept cars never go into production directly. In modern times, all wo...