1926 DURANT STAR -- A CAR TO COMPETE AGAINST GM

The Durant was a make of automobile assembled by Durant Motors Corporation of New York City, New York from 1921 to 1926 and again from 1928 to 1932. Durant Motors was founded by William "Billy" Durant after he was terminated as the head of General Motors. Billy Durant's intent was to build an automotive empire that could one day challenge General Motors. The Durant automobile is considered to be an example of an "assembled" automobile because so many of its components were obtained from outside suppliers. From 1921 to 1926 the vehicle was powered by a four cylinder Continental engine. The vehicle was directed at the Oakland automobile price point. Production of the vehicle was suspended for the 1926 and 1927 model years. When the Durant was reintroduced, the car was redesigned and powered by a six cylinder Continental engine; some of the early vehicles were marketed as the "Durant-Star". Bodies for the vehicle were supplied by Budd Company. In 1930, some Durants were built with all steel bodies, also supplied by Budd. Durant Motors was found insolvent and automobile production ended early in 1932. So, Durant who created General Motors, was terminated from GM, started once again an automobile empire that was hoped to compete against his earlier creation, General Motors. By the way, Durant did get back control of General Motors. Thanks very much for viewing this rare 1926 Durant Star.