Continental "Eisscholle" Making Of
Deutsch: Dieses "Making of" zeigt ein deutsches Filmteam in den 90er Jahren in in der Nähe von Luleå in Nord Schweden während der Dreharbeiten zu einem TV Spot für die Continental AG. Der TV Spot soll einen damals neuen VW Golf zeigen der auf einer frei im Meer schwimmenden Eisscholle fährt. Kein einfaches Unterfangen. Englisch: This "Making of" shows a team of German filmmakers near Luleå, Northern Sweden during the production of a new TV commercial for Continental Tires. The aim is to film a car driving on a free floating ice floe. Not such an easy task as you will see.
About WiLL
The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation, Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd.. Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program. This sele...
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