Hybrid Hegemony?

With Toyota's Prius leading the hybrid market, should they make a move into electric vehicles? Bill Reinert, National Manager for Toyota, tells a Climate One audience that the company doesn't have the luxury of a "first-mover advantage" for electric vehicles. Dan Sperling, member of the California Air Resources Board and professor at UC Davis objects, saying that environmental companies have created a "halo effect" that comes with being seen as green. Can car companies honestly be green? Speakers: Forrest Beanum, Vice President of Government Relations, Coda Automotive Oliver Kuttner, CEO, Edison2 Bill Reinert, National Manager, Toyota Michael Robinson, VP for Environment, Energy and Safety Policy, General Motors Dan Sperling, Member, California Air Resources Board, Professor, UC Davis Recorded: May 12, 2011 http://climate-one.org http://commonwealthclub.org

Added 1 Apr 2026