BMW M Track Experience | Behind the Scenes
In just a few days, we turned the Dubai Autodrome into a full-scale BMW M takeover, with zones, structures, signage, simulators, art, lighting, and sound all coming together at breakneck speed. This BTS captures the grit, grind, and 4AM coffee runs it took to pull off one of our biggest builds yet.
About BMW M
BMW M GmbH, formerly known as BMW Motorsport GmbH, is a subsidiary of BMW AG that manufactures high-performance luxury cars. BMW M ("M" for "motorsport") was initially created to facilitate BMW's racing program, which was very successful in the 1960s and 1970s. As time passed, BMW M began to supplement BMW's vehicle portfolio with specially modified higher trim models, for which they are now most known by the general public. These M-badged cars traditionally include modified engines, transmissio...
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