Toyota plans to get them hooked young - economy

Cars for kids is the latest idea from Toyota. Thinking of how to create future drivers in the face... euronews, the most watched news channel in Europe Subscribe for your daily dose of international news, curated and explained:http://eurone.ws/10ZCK4a Euronews is available in 13 other languages: http://eurone.ws/17moBCU http://www.euronews.com/2013/06/13/toyota-plans-to-get-them-hooked-young Cars for kids is the latest idea from Toyota. Thinking of how to create future drivers in the face of falling sales in Japan, the world's biggest carmaker unveiled its latest concept at the Tokyo International Toy Show. The electric car kit is aimed at children aged 10 years and up, with two seats in the back to ferry parents around. It is called a 'Camatte' which in Japanese means "Get me involved" or "Care for me". The head of the development team Tsuji Kenji explained: "We have to figure out how to involve children with cars and make them fans of cars in this mature ales market by making interaction with the car fun. Cars are all about fun and we want to put this out there and see where it goes." As well as a customisable body with interchangeable panels, the car has an emergency brake located in the back which can be operated by a parent passenger. They can also limit the vehicle's speed, setting it at five,10, 20 or 30 kilometres per hour. The top speed is 40 kph. Toyota has no plans to put them on sale at this time, and said they are not intended for use on public roads. Find us on: Youtube http://bit.ly/zr3upY Facebook http://www.facebook.com/euronews.fans Twitter http://twitter.com/euronews

Added 12 Jun 2026