Jack Sherman Toyota "New/Used" TV Spot
When Jack Sherman Toyota decided it was time to retool their branding, they asked Riger to devise a theme and look that would compete effectively in a crowded and increasingly sophisticated field. They wanted their television presence to be clean, positive and distinctive. Our solution was to create a memorable theme uniquely suited to the Jack Sherman franchise: First ask consumers how they can be sure they're getting great value and service. Then promise them they can "Be sure—Jack Sherman sure!" We created a "virtual studio" inspired by Toyota's new dealership architectural stylings. A series of three spots offered the brand promise, space for short promotional messages, footage shot inside the dealership, and true customer testimonials, all tied tightly to the new look.
About Toyota
Toyota Motor Corporation (Japanese: トヨタ自動車株式会社, Hepburn: Toyota Jidōsha kabushikigaisha; IPA: [toꜜjota], English: , commonly known as simply Toyota) is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing about 10 million vehicles per year. The company was founded as a spinoff of Toyota Industries, a machine maker sta...
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