BMW Pininfarina Gran Lusso Coupé at the Concorso d'Eleganza Villa d'Este

BMW and Pininfarina are two of the most tradition-swathed names in the motoring world. Fabio Filippini, Head of Design at Pininfarina and Karim Habib, Head of BMW Design discuss the new concept. With the BMW Pininfarina Gran Lusso Coupé, the two time-honoured companies are unveiling the outcome of their first collaboration at the Concorso d'Eleganza Villa d'Este 2013. The BMW Pininfarina Gran Lusso Coupé is a one-off and represents the exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina. Working in close consultation, the two design teams have created a new automotive persona brimming with character and ready to join the high-end luxury class -- typically BMW while sporting the distinctive signature of Pininfarina.