CELSIOR: A Lexus LS 400 Documentary
The Lexus LS400 is the physical embodiment of the Lexus slogan; The Relentless Pursuit of Perfection. The first-generation LS400 was the product of hundreds of employees, $1 billion in funding, and a burning desire to create the finest luxury sedan in the world. This video covers why Toyota broke ground on the project, the challenges the team faced during development, and the origins of the Lexus brand. TIMESTAMPS 0:00 INTRO 2:05 MARU-EFU (Conception) 10:26 A MATTER OF STYLE (Design) 20:38 NO(T) YET (Powertrain) 34:10 A CAR IS BORN (Engineering) 42:28 COVENANT (Establishing The Lexus Brand) SOURCES https://pastebin.com/Z5cianbZ
About Toyota
Toyota Motor Corporation (Japanese: トヨタ自動車株式会社, Hepburn: Toyota Jidōsha kabushikigaisha; IPA: [toꜜjota], English: , commonly known as simply Toyota) is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing about 10 million vehicles per year. The company was founded as a spinoff of Toyota Industries, a machine maker sta...
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