The man who saved the Porsche 911 has passed away
The former boss of Porsche, Peter Schutz, has sadly passed away at the age of 87.
He became the President and CEO of the company in January 1981. He started his tenure when Porsche was “experiencing a difficult period”, having recorded its first ever losses in the previous year. At that time, Porsche had decided to end production of the 911. Within Schutz’s third week as boss, he reversed that decision, thus preserving the 911 line and what would ultimately become – as Porsche knows – “the heart of the brand”. You can sell all the Cayennes and Macans in the world, but no 911 = no Porsche.
Further, he helped to widen the 911’s appeal by introducing the 911 Cabriolet, and then turned his hand to the 944 Turbo, the 944 S, and the 944 S2. A year after saving the 911, in 1982 he oversaw Porsche’s efforts at Le Mans, where the company managed to grab first, second, third, fourth and fifth, alongside winning in “almost all categories”.
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The Porsche 911 model series (pronounced Nine Eleven or in German: Neunhundertelf, or colloquially Neunelfer) is a family of two-door, high performance rear-engine sports cars, introduced in September 1964 by Porsche of Stuttgart, Germany, and now in its eighth generation. All 911s have a rear-mounted flat-six engine, and usually 2+2 seating, except for special 2-seater variants. Originally, 911s had air-cooled engines, and torsion bar suspension, but the 911 has been continuously changed and im...
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