CHEVROLET Spark (2010)

The new Chevrolet Spark is built to serve the burgeoning mini car segment, the fastest growing area of the new car market across the entire world, it is a newcomer that has been designed to appeal to car buyers in every inhabited continent across the globe, from India to Africa, Australia to the USA. But it's in Europe where Chevrolet Spark will find its true identity. On sale in all major European markets, including the UK, from the first quarter of 2010, it exceeds all expectations of what a buyer might expect from a small car - be it as an urban motorist, or one who simply doesn't need a larger car. From the outset, Chevrolet Spark was engineered and designed to meet exacting standards. The bodyshell is exceptionally stiff, with no external panel gaps greater than 3mm, and the fit and finish of the interior is designed to match, if not beat that of cars in a class or two above. Yet despite the quality, Chevrolet Spark is also designed to be edgy, vibrant and fresh, as well as to offer exceptional levels of space and practicality. There aren't many cars with such a small footprint that can offer the benefits of five doors, five seats and a usable luggage area, for example. "We've styled and engineered the Chevrolet Spark so that it can compete anywhere in the world where there's a demand for mini cars and the benefits they bring," said Jack Keaton, vehicle line executive for the new model. "The Chevrolet Spark is, first and foremost, a car that offers great economy and manoeuvrability, yet it is also quite sophisticated. We think it will turn heads with an aggressively stylish design and we think it's going to make a lot of drivers happy with its dynamic ride and handling abilities." Keaton said that while the Chevrolet Spark is certainly affordable, it was not developed to be either the most or least expensive offering in its category. "We developed the Chevrolet Spark with the idea that buyers would feel they got a lot of vehicle for their currency," he said. "From a complete package perspective, we think the Spark will be among, if not the best five-door car in its segment. It offers high quality craftsmanship, is well-equipped with safety technologies and, most importantly, is fun to drive." Much of the Chevrolet Spark's character comes from its styling. "From the beginning, we wanted to have a revolution in size and design," explained Taewan Kim, vice president of GM DAT Design. "We wanted to take a big step forward to deliver a completely new statement, especially in the design of the car. "We wanted it to look ready to pounce, it needed to look great from 360 degrees and it needed to generate excitement." The exterior of the Chevrolet Spark features a 'wheels-out; body in' stance, its single arc roofline accentuated by strong, clean body sides free of cladding. The appearance is sleek; slightly aggressive, and unmistakably more upmarket than a number of mini car rivals, which tend to favour a more 'cute' approach. This precision and attention to styling detail is not only reserved for the car's exterior - unlike some models in the segment, where interior design is clearly functional, the Chevrolet Spark manages to add a youthful, vigorous appeal to the inside of the car that is equal to the look of the exterior. While maintaining exemplary levels of craftsmanship, the Chevrolet Spark's cabin is an iconic piece of design in itself. It maintains all of the class attributes - comfort, spaciousness and easy-to-use controls, yet delivers them in a style that is unique to the sector. The focal point of the cabin is the motorcycle-style instrument 'pod', which sits on top of the steering column and delivers all of the essential information in a compact yet easy-to-read manner. The analogue speedometer is backed up by a digital tachometer, just like on a sports bike, backlit by upmarket ice blue lighting when the headlights are turned on. It's truly unique to the sector, and clearly illustrates the Chevrolet Spark's intention to put the fun back into function.

Added 14 Jun 2026