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The BMW Motorrad Product Experience in Altea, Spain — RedlineArchive
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The BMW Motorrad Product Experience in Altea, Spain

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We have been working with BMW Motorrad on their Product Experience Event for their Dealers in Altea. The experience consisted of multiple road rides along the beautiful mountains, learning workshops, and go-karting. Although the week started with rain and would you believe some snow, we finished it on a high with stunning sunshine and blue skies.

About BMW

Bayerische Motoren Werke Aktiengesellschaft (BMW AG), trading as BMW Group (commonly abbreviated to BMW (German pronunciation: [ˌbeːʔɛmˈveː] ), sometimes anglicised as Bavarian Motor Works), is a German multinational conglomerate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Germany. The moniker, "BMW ", first came into use when the German firm Rapp Motorenwerke changed its name to Bayerische Motoren Werke GmbH (BMW GmbH) in 1917. Thereafter, in 1922, the name and asse...

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Added 17 May 2026

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