Classic Citroen 2CV print advert
What can modern advertisers learn from this classic Citroen 2CV print advert? If we think about what ads need to do – get attention, be memorable, and create a reason to buy, then this ad excels. You can’t help but look at these four cars and wonder what’s going on. It uses other famous car brands to grab attention and support its own messages. As the story unfolds you quickly memorise – it’s just fast enough – it’s just big enough – its price is definitely little enough. And it does it all with a bit of fun and flair that really helps the 2CV stand out from its real competitors. If you’re a modern advertiser in a market where another brand, or brands, dominate one particular segment don’t be afraid to position directly off their strengths to highlight your own positioning in a different segment. It can create all sorts of interesting advertising opportunities and be a driver of commercial success as it was for the Citroen 2CV. #ClassicCarAds #ClassicAds #AdWonk
About Car
A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, seat 1-8 people, have four wheels, and mainly transport people rather than cargo. There are over 1.6 billion cars in use worldwide as of 2025. The French inventor Nicolas-Joseph Cugnot built the first steam-powered road vehicle in 1769, while the Swiss inventor François Isaac de Rivaz designed and constructed the first internal combustion-powered automobile in 1808. The mode...
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