BMW 7 ActiveHybrid (2013)

The new BMW 7-Series is set to reinforce its position as the most innovative sedan in the luxury segment. The flagship model series of the BMW fleet embodies sporting elegance, refined powertrain technology and luxurious comfort in equal measure. And now, by making a clear step up in terms of product substance, the Sedan is set to underline its leadership. New LED headlights, an upgraded interior with optimised soundproofing, markedly improved ride comfort, a comprehensive selection of optional equipment and state-of-the-art safety technology combine to create an in-car experience from the top drawer. A line-up of either new or optimised drive systems, including the world's most powerful six-cylinder in-line diesel engine and the second-generation BMW ActiveHybrid 7, set new performance and efficiency benchmarks. Design: Stylish presence, unique equipment features, an unforgettable way to cover the miles The BMW 7-Series meets the highest global standards when it comes to aesthetic appeal and innovative technology. In the luxury sedan segment it represents the epitome of athletic elegance and a supreme driving experience. The upgraded BMW 7-Series reaffirms its stylish presence and sporting prowess in 2012 through expressive new design features at the front and rear. Its dimensions have changed only marginally, but its eight-millimetre drop in overall height imbues its sweeping lines with extra expression and emphasises the perfect balance of the car's dynamic proportions. All-new headlights sharpen the presence of the BMW 7-Series From the front, the long, broad bonnet of the BMW 7-Series gives it an elegant and expressive profile. The precise contour lines of the bonnet draw the eye to the upright new BMW kidney grille as they extend forward. The grille's chrome surround is now larger, a change which - together with a new slat arrangement (nine slats instead of 12) - gives it greater prominence and reinforces the car's presence on the road. With their elegant accent strip and hallmark BMW corona rings, the optional new full-LED headlights accentuate the unmistakable appearance of the BMW 7-Series. The large, full-width air intake dominating the lower section of the modified front apron is now split into three sections, a pair of chrome bars marking its outer sections and adding further depth to the car's sporty looks. Two narrow vertical air intakes sit beyond even the LED foglamps to the left and right of the wide intake. These are included as part of the "air curtain" technology, which lowers fuel consumption at higher speeds by forcing the air to flow more aerodynamically around the front wheels. The design of the air curtain therefore represents a fine technological advertisement for the BMW EfficientDynamics strategy. Hallmark BMW proportions, such as a long wheelbase, short front overhang, long, sweeping bonnet and set-back passenger compartment with a coupe-like roofline, define the sporting and elegant silhouette of the BMW 7-Series. A new design feature that stands out from the side is the indicator integrated into the lower section of each exterior mirror, which makes the car easier to see and therefore safer to drive. The powerful rear of the BMW 7-Series exudes a feeling of sporting assurance. The horizontal lines and subdivision of the rear into several levels visually lowers the height of the car. The design of the brand's familiar L-shaped rear lights, linked by an eye-catching chrome strip, remains unchanged. They are, however, richer in contrast thanks to differing shades of red. A second, delicately sculpted chrome strip draws a visual connection between the two slim reflectors in the rear apron and gives the rear view a more exclusive and solid feel overall. Another slim chrome bar between the four chromed tailpipe embellishers in the rear apron is a distinguishing feature of the 12-cylinder flagship model.

Added 19 Apr 2026