Toyota Yaris
The introduction of the new, significantly revised Toyota Yaris range is set to add to further impetus to the success of Toyota's small hatchback. In fact, the car has continued to increase its share of the B-segment (supermini) market in Western Europe since the launch of the third generation of the model in 2011, rising to more than 6.5 per cent and 208,000-plus sales in 2016.
This performance provides a strong platform on which to strengthen the Yaris' established qualities and broaden its appeal to new and increasingly discerning customers in a highly competitive marketplace. Design, quality, performance and safety are key purchase considerations and have been the focus areas for Hybrid power remains a unique selling point for the model, a powertrain option that is currently leveraging more than 40 per cent of all Yaris' European sales. The Toyota Yaris has a strong European heritage, having been manufactured at Toyota Motor Manufacturing France's Valenciennes factory since 2001. Production passed three million units in 2016, with cars not only supplied throughout Europe, but also sent for export around the world, including Africa, North America and Middle East markets in Asia. Toyota has handed much of the responsibility for shaping the new Yaris to its European operations, reflecting the strength and quality of the B-segment market in the region. Notably, this is the first time that changes developed for the Yaris in Europe will be adopted directly for its sister Vitz model, manufactured in Japan. Going much deeper than a simple mid-life "facelift," the €90 million programme sees the introduction of more than 900 new parts to improve the car's design, dynamic performance and safety. The car's new look, with significant changes to the front and rear styling, has been created at Toyota's ED2 design studio in the South of France. The new Toyota Yaris makes a stronger style statement, displaying new front and rear designs that give the car a stronger harmony of design and project a more active and dynamic look. The appearance is also more refined, with detailing in the bodywork and the cabin and new colour choices that enhance the model's already high levels of perceived quality. Changes to the interior promote a more modern feel, in particular with new colours, trims and improvements to the instruments and controls. All versions apart from the Entry grade model now feature a colour TFT multi-information display in the driver's instrument binnacle. Increased customer choice extends to a new 1.5-litre petrol engine, designed to meet more stringent Euro 6c emissions standards and future homologation requirements that address "real world" fuel economy. The new unit delivers 10% more power and torque than the previous 1.33-litre engine, yet also posts an improvement in fuel economy of up to 12 per cent. Toyota's commitment to making cars safer is reflected in all versions of new Yaris being equipped with Toyota Safety Sense active safety systems as standard, including a Pre-Collision System with Autonomous Emergency Braking, Automatic High Beam, Lane Departure Alert and Road Sign Assist. Where the hybrid model is concerned, engineers have focused on achieving an even quieter ride, particularly under acceleration, introducing a raft of measures including new engine mounts, roll restrictor, front driveshafts and subframe. The design of the new engine mounts and adjustments to the shock absorbers and electric power steering have also improved the hybrid's ride comfort and steering accuracy. Toyota's approach to the new Yaris is not just about improving the car, but also creating a stronger model range designed to meet the requirements and preferences of a wider and increasingly selective customer base. The new model is presented with a new grade strategy that targets distinct qualities, from value for money to contemporary style and elegance. New Mid and Mid+ grades are at the heart of the line-up, while the new Bi-tone models offer a wider choice of the contrast exterior paintwork finishes that were introduced to the range in 2016. The line-up also includes a new Chic grade, designed to give the car's style and detailing a more elegant direction. Design is a key consideration for customers in the B-segment and the team at Toyota's ED2 European design centre has focused on giving the new Yaris a more active and dynamic look while at the same time communicating a more refined direction. To achieve this, both the front and rear of the car have been given a new design architecture that presents a stronger three-dimensional quality, a greater emphasis on horizontal lines to express a wide stance and low centre of gravity.
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