Geo Prizm | Television Commercial | 1995
Geo Prizm | Television Commercial | 1995 The Geo/Chevrolet Prizm (Chevrolet Prizm starting 1998) was a compact car derived from the Japanese domestic market Toyota Sprinter, itself a version of the Toyota Corolla, and jointly developed by Toyota and General Motors. Produced from 1988 to 2002, the Prizm was sold exclusively in the United States and succeeded the 1985–1988 Chevrolet Nova, which was also derived from the Sprinter. All Prizms were built at NUMMI (New United Motor Manufacturing, Inc), a joint venture company between Toyota and General Motors in Fremont, California. Production concluded in 2002, and the Prizm was replaced by the Pontiac Vibe, also related to the Corolla and produced at NUMMI.
About NUMMI
New United Motor Manufacturing, Inc. (NUMMI) was an American automobile manufacturing company in Fremont, California, jointly owned by General Motors and Toyota, that opened in 1984 and closed in April 2010. The plant is located in the East Industrial area of Fremont next to the Mud Slough between Interstate 880 and Interstate 680. The plant's peak production year was 2006, when it manufactured 428,633 vehicles.
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