Rare Audi A4 TV commercial (1998)
A rare Audi A4 TV commercial. Broadcasted from Greek television back in 1998. Filmed on a stone bridge in the magic suroundings of Zagorochoria (Epirus, Greece). For me personally, it is the epitomy of the marketing science. Without saying ANYTHING about the car itself (horsepower, equipment etc), with clear digs against the everlasting competitors Mercsedes, BMW ("material thinks, desire for luxury, just to impress"), it manages to convince that AUDI is the perfect choice for the mature ("think deeper") consumer
About Audi
Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A wholly owned subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the company are complex, dating back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch. Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The mode...
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