SCION - Giving Birth to Dreams: Tango
One of three video profiles of SCION automobile owners produced for the SCION:LOCATON:BALTIMORE multimedia installation campaign. This segment profiles Tango Beate-Ordonez, a SCION xB owner from Manassas, VA. (Robbie Thompson - Producer, Writer, Director, Videographer, Editor).
About Scion (automobile)
Scion was a marque of Toyota that debuted in 2003 and was available only in the United States and Canada. The marque was intended to appeal to younger customers: the Scion brand emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling. Each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options was offered to buyers f...
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