Mercedes Profits Collapse 57% — What Went Wrong?

Mercedes-Benz is facing one of its toughest years in decades. Profits have plunged, sales in China are falling, and fierce competition from Chinese EV makers is reshaping the global car industry. Has the iconic three-pointed star lost its shine — or is this just a temporary crisis? Chapters: 00:00 Is Mercedes Losing Its Shine? 00:11 China’s EV Price War Hits Mercedes 00:40 The Numbers: Profit Collapse Explained 01:49 Mercedes’ Strategic U-Turns 02:07 The “Luxury First” Gamble 02:56 Why Mercedes Returned to Volume Cars 03:32 The Limits of Autonomous Driving 03:55 Mercedes’ EV Strategy Problem 04:29 The EQ Branding Mistake 05:25 Why China Became the Battleground 06:25 Discounting Could Destroy the Brand 06:57 Why Chinese EVs Are Winning 07:43 What Germany’s Car Industry Is Missing 08:17 China’s Economic Slowdown 08:53 The Global Rise of Chinese Carmakers 09:32 Why Mercedes Must Build Every Powertrain 10:54 Unexpected Growth Outside Core Markets 11:25 Mercedes’ Financial Cushion 11:48 The Biggest Product Offensive Ever 12:28 Can the Three-Pointed Star Rise Again? ► Liked the video? Let us know by giving us a thumbs up! ► Want to see more? Make sure to subscribe ► Check our website: https://dw.com/REV REV - The Global Auto and Mobility Show from Deutsche Welle #DW #DWREV

Added 2 Aug 2026