2025 BMW R 18 Review | Was the BMW R 18 cruiser a failure or success?

It’s been five years since BMW launched its R 18 cruiser. Was it a success or a failure? 👉 Full Story: https://www.bikesales.com.au/editorial/ BMW unveiled its boxer-powered R 18 cruiser in 2020 amidst the panic of the COVID-19 outbreak. The Munich firm’s intention was to take on cruiser segment leaders Harley-Davidson and Indian. Five years on, and the R 18 and its derivate models are still selling, but it hasn’t quite been the Harley-killer that some BMW-devotees might have hoped for. So, does that mean it has been a failure? The bike has changed very little since 2020, but the world is now a very different place. So we thought it was the perfect time to revisit BMW’s cruiser and see if it still stands up to the acclaim it received at launch. Subscribe for the latest bike advice, reviews and comparison tests 👍 https://www.youtube.com/c/bikesaleschannel?sub_confirmation=1 STAY UP TO DATE & CONNECT WITH US AT http://bikesales.com.au https://facebook.com/bikesales.com.au https://www.instagram.com/bikesalescomau ---------------------------------------------------------------------- bikesales.com.au is Australia’s number one online motorcycle site. With news, reviews, advice, handy tools and helpful advice, bikesales helps Australians choose, use and buy, sell and own a motorbike with confidence.

Added 6 Sept 2026