"Gee our old LaSalle ran great" All in The Family, Archie Bunker theme song.

About LaSalle (automobile)

LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques – LaSalle, Marquette, Viking and Pontiac – paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactur...