The Man Who Created Chevrolet... Then Lost It
The Man Who Created Chevrolet... Then Lost It The story of Chevrolet begins with Louis Chevrolet, a Swiss immigrant who arrived in the United States in 1901. After years of hard work, he rose to fame as one of America's most respected race car drivers. In 1911, Louis partnered with his brother Arthur and businessman William C. Durant to launch Chevrolet Motor Company. But in a twist few could have predicted, the men who founded Chevrolet left the company long before it grew into one of the largest and most influential automakers in America. SUBSCRIBE:) Discover the story of Chevrolet founder Louis Chevrolet, the Swiss immigrant and race car driver who helped create one of America's most iconic automakers, in this business documentary covering entrepreneurship, automotive history, innovation, and the rise of a global car empire.
About Chevrolet
Chevrolet is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, "Chevrolet" or its affectionate nickname Chevy is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a...
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