Mazda's LOST 90s Japanese Brands! (Autozam, Eunos, ɛ̃fini) | Polara YT
Throughout the 1990s, Japanese automaker Mazda had 3 different sub-brands that each sold models in different classes in efforts to grow their dealership network throughout Japan. These brands were known as Autozam, Eunos, and ɛ̃fini, as well as a parts and customization brand known as M2. However, the brand strategy didn't work out really well, and has nearly been forgotten entirely. This video explains this brand strategy and the models that were sold throughout Japan during that time. Chapters: 00:00 Intro 00:51 Autozam 03:43 Eunos 05:43 ɛ̃fini 07:20 M2 07:54 Outro
About Ɛ̃fini
ɛ̃fini was a luxury vehicle division of Japanese automaker Mazda that operated between 1991 and 1997 in Japan only. Its inception as a brand emerged in the late 1980s when Mazda diversified its sales channels in the Japanese market with the launch of three new marques. The company created Autozam, Eunos, and, in addition to the Mazda and Ford brands already marketed there. This selective marketing experiment ended in the mid-1990s due to economic conditions, largely attributed to the collapse of...
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