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WiLL
Rare prototype footage of WiLL, curated from across the internet. Browse 1 clip below.
Prototype footage offers a glimpse of cars before they reach production — spy shots of camouflaged test mules on the Nurburgring, official manufacturer teasers, and behind-the-scenes clips from design studios and wind tunnels. These videos capture the development process that takes a car from sketch to showroom, and they're particularly fascinating when compared against the final production version. Some prototypes represent paths not taken — cancelled projects, rejected designs, and experimental technologies that were ahead of their time.
The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation, Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd.. Toyota also engaged ...
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